The Knackhealth branding package was a full identity build designed to feel modern, approachable, and trustworthy. The goal was to create a brand that clearly communicates care and expertise while still feeling simple and easy to connect with. The visual direction focused on clean design, soft color palettes, and a balance between professionalism and warmth to reflect the healthcare space without feeling overly clinical.

 

The package included a complete logo system with primary and secondary marks, along with a cohesive color palette and typography set. Supporting elements like iconography, patterns, and imagery styles were developed to create a consistent look across all touchpoints. Brand guidelines were also created to ensure everything from digital to print stays aligned and easy to implement.

 

In addition to the core identity, the branding extended into real-world applications like social media templates, marketing materials, and website pages. 

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Work also included Knack's main brand.